Anche nel comparto della food delivery Amazon si sta espandendo, e con Amazon Meal Kits potrebbe sbaragliare presto i concorrenti.
Il colosso guidato da Jeff Bezos sta puntando molto sul settore food & beverage. A giugno 2017 ha acquistato per 14 miliardi la catena di supermercati Whole Foods, e il 2017 è anche l’anno di arrivo in Italia di Amazon Fresh Food, servizio per gli iscritti ad Amazon Prime Now. Con Amazon Prime Now, arrivato in Italia (per il momento solo a Milano e hinterland) nel 2015, è possibile avere in consegna i prodotti ordinati (cibi e bevande comprese) entro un’ora dall’ordine o in una fascia di due ore indicata. Amazon Fresh Food è il servizio riservato agli iscritti ad Amazon Prime Now che consente di avere entro un’ora frutta e verdura fresche in casa o in ufficio, e che è presente in Italia (Milano) dal febbraio del 2017.
Nel frattempo Amazon sta investendo anche sul fronte Meal Kits, con il claims “We do the prep. You be the chef”. I Meal Kits non sono piatti già totalmente pronti ma scatole che contengono tutti gli ingredienti (più o meno arricchiti o lavorati) per preparare un piatto e le istruzioni. Ci sono anche veri e propri menù ideati da chef, già predisposti per essere preparati. Gli ingredienti sono freschi o surgelati, sono perfettamente dosati per due persone, e vanno solo “riassemblati” seguendo le istruzioni. L’idea – che punta a unire la comodità con il piacere e la soddisfazione di cucinare “da chef” – non è nuova. A proporre un servizio simile negli Stati Uniti ci sono già Chef’d, Plated, Home Chef, Munchery, HelloFresh e soprattutto Blue Apron, startup con sede a New York fondata nel 2012 da Matthew Salzberg. Blue Apron è stato uno dei fenomeni di borsa più importanti del 2017, con le azioni che a giugno – all’offerta iniziale – erano già collocate a 10 dollari. Ma a luglio la notizia dell’ingresso di Amazon nel comparto Meal Kits ha già fatto scendere dell’11% le azioni di Blue Apron (a 6,51 dollari). E l’Italia? Nel nostro Paese c’è già un’azienda che vende Meal Kits, ed è Fanceat, con sede a Torino, menù ideati da grandi chef e forti prospettive di crescita. Ora però dovrà fare i conti con Amazon. Non c’è ancora al momento una data ufficiale per l’arrivo in Italia di Amazon Meal Kits, ma il servizio è già partito negli Stati Uniti e promette di estendersi a macchia d’olio nei prossimi anni.
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Welcome to ROY’S FRENCH BULLDOG were we have been proudly breeding and showing quality AKC registered French bulldogs puppy since 2004. Our main focus is to produce show quality puppies with amazing personalities suitable for their forever family. We treat every Puppy with individualized care based on their needs to give them the best opportunities in life. Click “Available French Bulldog puppies” to check out our puppies and dogs looking for new homes.
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